Who is ipovphotographer?
Hi, I'm Libby Ward and I am ipovphotographer. A dedicated commercial photographer and experimenter who works with instant, film and digital photography. I am willing to go above and beyond for the perfect photo and to ensure any client is more than satisfied.
As a creative experimenter I am keen to push the boundaries of what is known and current, always looking to be the first for new trends and leading within the industry.
I am heavily inspired by creating a culture of acceptability and advancing the industry into a more accepting place. My passions lie in experimenting with current and previous trends, combining analogue, instant and high-end digital photography, illustration, print and graphics to create astounding new imagery.
I want to confront toxic normalities that society implements on individuals, such as gender expectations and using a pretence of being ‘socially acceptable’ to moderate and control external forces and exaggerated roles that ultimately limit freedoms. I think it is important to speak out against the negative way people can be perceived by the uncaring and disingenuous masses- It is important we develop the fashion, advertising and editorial industries to represent the world we live in, and make them more accepting and reflecting on this.
Working personally with documentary work, with small independent brands or on client based work, I look to always enforce these values, creating work that is new, exciting, engaging, and accepting.
Growing up I always wanted to be in the military, everything I did was to prepare for that.
One day, whilst working as a snowboard instructor I had an accident, and that was that.
I couldn't be accepted into the military for my injuries were permanent, that was game over.
Dream career down the drain, or so I thought.
I picked up a DSLR, borrowed from my younger brother and upgrading from my little handheld digital camera, and that was it- I fell in love. I've always been an illustrator, but photography is something that came to me naturally, and after lots of practice I eventually tried out for a photography degree and haven't looked back!